One card lets recipients choose a Target eGift Card or one of over 200 available retailers with the "Gift of Choice" Gift Card. Gift cards can be fully customized with logo and message. With a catalog filled with brands everyone knows and loves, they can select the one that fits them best. Whether they're into clothing, restaurants, home improvement or anything in between, the choice is theirs. Because, really, isn't choice what we all want? Now it's possible.